Marketing Services for Craft Businesses, Artists, and Non-Profits

I’m passionate about creating a successful online presence for small businesses, purpose-driven brands, and artisans.

I’m here to help you become seen, resonate with your audience, and reach milestones you’ve always dreamt of. Let’s turn your potential into powerful results!

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Let’s work together. Reach out today!

Work with an experienced content strategist

  • 7+ years of experience in digital marketing with emphasis on content strategy, SEO and GEO, and social media

  • Experience working with small businesses, non-profits, and enterprise-level international clients

  • Trained digital marketer, artisan, and an art historian all-in-one
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See my LinkedIn profile to learn more about my professional experience.

I get it. You don’t have time to work on your website while there are a million other things you have to do to keep your business or non-profit running.

You wonder whether social media still matters, or whether you’re just doing it wrong. Then you look at your website stats and realize only a few people saw it over the last month.

Discover how search optimization services and targeted content strategy can help you better connect with your audience.

Marketing services offered

Content Audit

Find out what performs well and what doesn’t work on your website. Content audit answers questions such as “Why doesn’t my site appear in search for the terms I’m targeting?” or “Which keywords can I improve upon?”

Competitive Analysis

Competitive analysis helps you understand what your direct and top-ranking competitors are doing. It answers questions such as “What’s missing on my website?” or “Am I using the right terminology?” or “Why are my competitors doing better than me?”

Content Strategy

Content strategy guides you in the right direction and helps you communicate more effectively. Your website should not only reflect your brand, but also help you reach your goals, whether that’s more online visibility or sales.

Content Creation

The way you tell your story matters. Reach your target audience with high-quality content that meets their needs and interests. I can provide copy and images for one-time or ongoing projects that relate to creative industries, especially for knitting and yarn-related businesses.

SEO & GEO optimization

Maybe you have a product launch coming up and want to make sure it reaches your target audience. SEO and GEO (Search Engine and Generative Engine) consulting helps your project succeed by making it more visible to new audiences.

Social Media Management

My social media management services include a targeted content strategy, topic ideation and calendar, image and copy creation, posting and communication.

Newsletter Creation

Email marketing services include creating a custom template in Mailchimp or other platform, targeted content strategy, copy and image creation, audience segmentation and management, website email integration, email sending.

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Ongoing SEO & content strategy support

I partner with digital marketing agencies, small businesses, and mission-driven organizations to deliver the best content possible. My ongoing support can include one or more of the following SEO content strategy services:

  • Content brief creation, including a detailed keyword analysis and metadata optimization
  • SEO copywriting for creative industries
  • Image illustrations and/or image optimization
  • SEO content consulting and reporting
  • Staging of content in a templated CMS (Content Management System, such as WordPress, Squarespace, or Shopify)
  • Social media strategy and management
  • Newsletter strategy and creation

About me

Katerina Rieckel, content strategist and SEO consultant

I’m a content strategist with 7+ years of experience working with an SEO agency and business clients. Before that, I worked for a content marketing firm and an international e-commerce company. During my university studies, I also co-founded a non-profit art gallery, which was a passion project I look back on very fondly.

While I worked with many different clients ranging from small businesses and e-commerce brands to large enterprises, my favorite projects involved purpose-driven, educational, or creative industries.

I’m currently based near Troy, NY, in beautiful Upstate New York.

Reach out

The way you tell your story online can make all the difference

Do you feel stuck? Maybe you feel like you’re not making enough progress with your brand online. You’re searching for a way to improve your organic search performance and get real results, but you don’t know where to start.

Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference, and I’m here to help you get unstuck and on your way to becoming successful.

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Marketing services FAQ

Do you partner with agencies?

Yes, I partner with SEO and other marketing agencies as an independent contractor. Contact me to learn more.

I don't have a big budget. Can I still work with you?

Yes, please reach out even if you think my services are not affordable for you. If I like the project you’re proposing, we can work out a solution that fits your budget.

Do you offer a discount to nonprofits?

Yes, I offer my digital marketing services at a discounted rate to nonprofit organizations. Please contact me to learn more.

Do you offer marketing services for knitwear designers?

Yes, I offer digital marketing services for knitting pattern designers, including social media posting, newsletter creation, and website updates. Please reach out to learn more.

Do you offer marketing services for museums and galleries?

Yes, because of my background in art history, I love working with museums and galleries. Please don't hesitate to get in touch with me.

Do you work only with small businesses?

I have 7+ years of experience working with both small and large businesses, including international enterprises. Please don't hesitate to get in touch with me, regardless of the size of your organization.

What is the price for your digital marketing services?

The price largely varies based on a number of factors, including the type of your organization (I offer a discount to nonprofits), the size of your website, and the digital marketing or SEO services you're interested in.

A small, initial audit of your website with max. 30 pages can cost around $250. I bill clients for the exact time spent on a project.